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SCL Health to retire 'Exempla' name for three Denver-area hospitals

July 21, 2014

Media Contact:
SCL Health
Brian Newsome, Director of Public Affairs

SCL Health to retire 'Exempla' name for three Denver-area hospitals
Rebranding effort reflects multi-state health system’s growth and unification

DENVER (July 17, 2014) – SCL Health is retiring the "Exempla" name associated with its three Denver-area hospitals and physician network as part of a rebranding effort that reflects the successful growth and development of parent company SCL Health. The change – effective for Saint Joseph Hospital, Lutheran Medical Center and Good Samaritan Medical Center, as well as Exempla Physician Network – comes three years after Exempla Healthcare officially merged with Sisters of Charity of Leavenworth Health System, a longtime partner. In addition, Sisters of Charity of Leavenworth Health System will now do business as SCL Health as part of this rebranding.

“This is more than a name change and some new signs at our Denver hospitals,” said SCL Health President and CEO Mike Slubowski. “This is a symbol of where we have come and where we are going as one system with a shared sense of purpose.” 

SCL Health created hundreds of jobs for Colorado when it relocated its corporate headquarters to the Denver metro area in 2012, a year after assuming operations of Exempla. The decision to relocate to Colorado was publicly celebrated by Gov. John Hickenlooper, Denver Mayor Michael Hancock and Broomfield Mayor Patrick Quinn. 

Since then SCL Health, a $2.3 billion system that operates five other hospitals, including St. Mary’s Medical Center in Grand Junction and four others in Kansas and Montana, has worked to bring its many hospitals and clinics together under a unified mission. In doing so, SCL Health has established itself as a leader in a quickly evolving industry by implementing new concepts such as population health management and accountable care.

To that end, SCL Health has partnered with other healthcare organizations to create new innovative models of care. Earlier this year, SCL Health teamed up with Univita Health to offer coordinated and cost-effective home care services in the Denver region through the acquisition of All Care Home Health LLC. In 2013, SCL Health announced plans to build small community-based hospitals in four Denver-area neighborhoods in partnership with Emerus Hospital Partners LLC, to bring healthcare closer to home. Construction on the first of those hospitals, located in Westminster, recently began.

Most recently, SCL Health and Saint Joseph Hospital teamed up with National Jewish Health to collaborate on clinical operations.

The new brand comes after months of discussion and input from associates and consumers across the Denver region and other SCL Health communities. About 3,400 people participated in the process to evaluate the best way to create a simplified, unified identity for a comprehensive provider network.  

"This brand change signifies our journey to integrate our operations, achieve unity and create a culture of excellence within our organization,” said Chris Woolsey, Senior Vice President and Chief Communications and Marketing Officer. “All of us at SCL Health are united in a shared commitment to put patient and family needs at the center of all we do."

Under the new brand, Denver region hospitals will continue to be known and referred to by their names, without the Exempla name and logo in front. They will bear the SCL Health logo and blue and green brand colors. Most practices in Exempla Physician Network, which is home to some 200 doctors and 45 clinics, will be known as SCL Physicians.

About SCL Health 
SCL Health is a faith-based, nonprofit healthcare organization dedicated to improving the health of the people and communities we serve, especially the poor and vulnerable. Our $2.3 billion health network aspires to provide comprehensive, coordinated care through our eight hospitals, more than 190 ambulatory service centers, home health care, hospice, mental health care, and safety-net services in three states – Colorado, Kansas and Montana. We proudly partner with other organizations to improve quality and the patient experience. SCL Health provides more than $250 million a year in community benefit. SCL Health was founded by the Sisters of Charity of Leavenworth, who opened their first hospital in 1864. To learn more, visit www.sclhealthsystem.org.